sydpclogo_new_web
February

Good business web sites will contain a wealth of information about the product or service being promoted.

This may include -:

  • Product or service details
  • Testimonials
  • FAQ
  • Contact information
  • Product or service examples
  • Case studies
  • Related web sites
  • Related social networking sites
  • Help section
  • User feed back
  • Any other items that may be needed

More than one screen will be needed to display this information, so a menu system is needed. Access must be quick and easy to follow or the viewer will move on. This can be a series of tabs at the top of the first screen, a sidebar menu that does not scroll off the screen, shortcuts within the text body, a menu bar at the top of the first screen. The selected menu item can be a roll-over that displays additional text when the cursor is rolled over it. Most sites now include a 'short cut' word list at the bottom of the site. Site navigation systems will vary from site to site so there is 'no one size fits all’ solution.

The target audience should be comfortable with the tone of the site. If the site is focused on architects then the site should use language they are comfortable with. A site focused on accountants should use dialog that accountant's are familiar with. Enough back ground information should be included on the site to establish the creator as an expert in the field. This could be articles written, books published, or seminars conducted on the topic of the web site.

The site should also -:

  • Define the problem being addressed by this product or service, then make a clear promise of what the service or product can do for the client.
  • Offer proof that the stated results can be achieved
  • State what is unique about this product or service
  • Restate a short summery of what is being offered to the client
  • Make an offer to the viewer with a call to action.