Web page function

Know web page function and target audience before designing web page
Web page function audience has a major impact on web site content. This audience may consist of a number of different people. If you are promoting a software package to support warehouse operations, the warehouse manager will be the main target. The CFO will need information about how cost competitive the product is. The IT manager may be interested in how compatible the software is with the existing computer system.
A sales site will have a different focus to a site that is providing information about how to use a software package. Sales sites will list features and benefits of the product with little in-depth information on how to use the product.

Web site functions include -

• Product sales
• Product information and support,
• Landing pages that other site will link to,
• E-commerce site that customers will use to place orders,
• Mini-site,
• Information gathering site.
   

The content of each of these sites will vary greatly. So before you start designing a site make sure the function is clearly defined. If the function and content are not fully aligned to the target audience and their needs, people will not waste time viewing the site.