Search Engine Optimisation (SEO)

Search engine optimisation is a complex topic so this newsletter will only discuss a quick outline of key topics. To enhance your rating with search engines key phrases need to be repeated a number of times in the site. Key words or phrases can be included in the Domain name, web page heading, paragraph headings, bullet point lists, and ‘PS’ notes. Bolding one or two of these captions will help as well.

Don’t get carried away, if the search engines detect what they think is trickery your site can be dropped or banned. Sites your web site links to and sites that link to your web site have a impact on search engine ranking. HTML Meta Tags can also be used to improve search engine rankings. While search engine ranking is a major factor in successful web sites it should not be the primary focus when building a web site. Check the web for more details on SEO, including tips on how to do it as well as companies that will do it all for you. A number of books have been published on SEO procedures as well.